Health Technology and B2C Brand Positioning

Join NEHEN for an interesting keynote and panel discussion with Boston senior marketing executives about patients and marketing strategies and healthcare’s evolving B2C marketing requirements. With this shift to a consumer-centric focus, suppliers will have to convince both healthcare providers and their patients of the benefits of their products and services. Communicating the benefits of healthcare technology to a patient requires a very different approach than the one used to target the physician or hospital administrator.

Keynote Speaker:

Brett Prince, Director of Global Marketing, Abiomed

At Abiomed, through innovative marketing techniques, Brett’s team is raising awareness amongst healthcare providers and potential patients for Impella, the world’s smallest heart pump, which opens treatment options to patients living with debilitating heart disease.

Moderator:

Marlana Voerster, Director of Global Marketing, Alira Health

Marlana is a senior-level communications strategist with 17 years of experience in marketing, sales, and audience engagement. 

Panelists:

Vicki J. Brown, President, Vicki J. Brown Marketing, LLC

Formerly the Chief Marketing Officer at Joslin Diabetes Center, Vicki now consults with organizations on strategic programs to improve patient engagement and retention.

Lisa Donnelly, SVP Global Marketing, Conformis, Inc.

Lisa is a marketing executive with over 15 years of experience leading both upstream and downstream initiatives for medical device products across multiple therapeutic areas.

Dan Greenwald, CEO/Chief Creative Officer, White Rhino

Dan and White Rhino are the winners of numerous industry awards for interactive, advertising, branding, direct marketing and design work.

Come join this timely, lively, keynote presentation and blue-ribbon panel discussion. Ask questions and contribute your insights during the interactive audience segment.

What to Expect

  • The difference in cost between B2C and B2B marketing
  • Why B2B customers buy; why B2C customers buy
  • The importance of journey mapping 
  • How connecting emotionally is different for B2B and B2C
  • How the role of content marketing is different for B2B and B2C

Who should attend

CEOs, marketing directors, board members, and other senior leaders who want a better understanding of how to maximize their opportunities through B2B and B2C branding of complex health technologies

Event Info

Date & Time 
Monday, December 3, 2018 - 7:30am to 10:00am
Location:
Foley Hoag LLC
155 Seaport Blvd
Boston
MA
02210